The experience age imposes pressures on both companies and individuals to manage their brands according to a new set of competitive criteria that includes an online presence. As an executive coach, I am often asked: “How can I develop a personal brand that will improve my chances for success?” For many professionals, the idea of cultivating a personal brand can be daunting.

To glean fresh insights to share with my clients, I recently gathered a small group of professionals for an intimate dinner to discuss the topic. Read more for our keenest insights here.